By Sara Thompto Owner/Founder I Heart Indie Markets Showing up to a maker's market or art fair with beautiful products is only half the equation. The vendors who consistently see strong sales usually start marketing well before event day. If you are wondering how to promote your booth at a craft fair or how to increase sales at a makers market, it starts with one simple mindset shift: Self-promotion is just as important as seeing promotion from the market organizer. Any stro

Our maker spotlight series not only allows you to learn more about the maker, it also allows you to learn from  the maker!  Follow along and learn insight and receive advice right from the makers who make this creative world so beautiful.  Without further ado… Name:  Michael Burmesch Business Name: Mb Squared Photography Instagram : @mbsquaredphotography Facebook:   @mbsquaredphoto Website:   https://michaelburmesch.com/mbsquaredphotography What do you Make?  I am a local Bay

By Sara Thompto Owner/Founder I Heart Indie Markets Being a maker or artist is rewarding, but it can also feel competitive. Booths at craft fairs, limited markets, and online sales can make it tempting to focus only on your own success. But in the maker and arts world, a mindset shift makes all the difference: community over competition. Choosing community over competition can feel vulnerable at first. When you openly help others, share tips, or promote fellow makers, it’s na

By Sara Thompto Owner/Founder I Heart Indie Markets If you are preparing for a makers market, one of the most important things you can do is plan your vendor booth design intentionally. At I Heart Indie Markets, we see hundreds of booths every season. The ones that consistently draw people in are not always the biggest or the most expensive. They are thoughtful. Your booth is more than a table. It is your storefront, your first impression, and a physical extension of your bra

By Sara Thompto Owner/Founder I Heart Indie Markets If you’re a maker, artist, or vendor, you know that a great product is only half the story. How your items look online, on social media, or in vendor applications can make a huge difference in whether someone stops scrolling, clicks “buy,” or remembers your brand.  Photos matter because they are often the first impression people have of your work. This is especially true for applications you my be filling out, whether that’s

By Sara Thompto Owner/Founder I Heart Indie Markets Are you finding it harder to show up online right now? Does promoting your work feel strange or performative in the middle of everything happening in this political climate? Maybe you are posting less, engaging less, or second guessing every caption because it all feels a little hollow. If you are an artist or maker who wants to keep creating, keep bringing joy, and quietly resist the tone of the current leadership while sti